Cross Platform Media and Fight Club

 

The increase of an active audience can be argued as one of the factors in the emergence of cross platform media with it being a response to the new needs of the audiences. Ibrus & Scolari (2012, p.7) define cross platform as “an intellectual property, service, story or experience that is distributed across multiple media platforms using a variety of media forms” This can be taken to prove that all media is cross platform as there is barely any media that is now not distributed across multiple media platforms. This leads onto Transmedia Storytelling which is a technique of telling a single story across multiple platforms that in turn enable user participation and contributions to the story. (Seawell, 2003)  Transmedia Storytelling can be described as the combination of cross platform media and a narrative thus creating a coherent story using different mediums for the audience. I believe that over time and space from the original release of the book ‘Fight Club’ (Palahniuk, 1996) to the present day with the recent release of the new comic book series,acting as a prequel to the original novel which is also soon to be released all together as one big hardcover Graphic Novel, ‘Fight Club 2’ (Palahniuk, 2015) that Fight Club has developed into a cross platform media.